Multimedia - Umbrella term for material found on internet news and information sites. Anyone aspiring to be a journalist today must adopt all mediums. Multimedia includes written, photography, audio and film material.
Townsville Bulletin's V8 section is an example of a multimedia reach approach to news.
Multimedia is something people look at - Because its potential to become a viral hit. Generally because it has been slickly produced and contains good content.
Unless it is spectacular raw footage it is still critical to adhere to a procedure of some sort.
The Rules - Accuracy, Copyright & Balance.
Accuracy - Crucial to the credibility of every story is getting your facts straight.
Copyright - Make sure your multimedia production does not infringe someone else's intellectual property rights.
Balance - There is always a different way of seeing every story and balance is a fundamental duty of the journalist.
The Hook - Headline, Angle, Follow-Through.
The Headline needs to capture the user, Don't blur the story, Keep the story balanced.
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