The four Ps of Marketing

For an effective marketing strategy the Four Ps of marketing should be taken into account.

Product, Price, Promotion and Place

Product - Quality, design, features, branding, packaging.

Price - Value to customer, price of competing products, customers price sensitivity. 

Promotion - Advertising, public relations, personal selling, online communications. 

Place - Distribution channels, market coverage, logistics, inventory management.

Download part one of the worksheet here and part two here.