Wednesday, August 8, 2012

Multimedia for Convergent Stories

A story that is written in a way it can go to tv, radio and print.

Multimedia - Umbrella term for material found on internet news and information sites. Anyone aspiring to be a journalist today must adopt all mediums. Multimedia includes written, photography, audio and film material.

Townsville Bulletin's V8 section is an example of a multimedia reach approach to news.


Multimedia is something people look at - Because its potential to become a viral hit. Generally because it has been slickly produced and contains good content. 

Unless it is spectacular raw footage it is still critical to adhere to a procedure of some sort. 

The Rules - Accuracy, Copyright & Balance. 

Accuracy - Crucial to the credibility of every story is getting your facts straight. 
Copyright - Make sure your multimedia production does not infringe someone else's intellectual property rights. 
Balance - There is always a different way of seeing every story and balance is a fundamental duty of the journalist. 

The Hook - Headline, Angle, Follow-Through. 

The Headline needs to capture the user, Don't blur the story, Keep the story balanced.

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