Creative Industries

Creative Industries has been a big thing since around the 1990s. It has moved even faster since the internet has been grasped by media agencies.

Creative Industries

Multi-Media Journalism is one of those brand new degrees which's aim is to arm you with skills that employees will like.

We are now starting to move from the Information age to the Conceptual Age.

Daniel Pink says this A whole New Mind in Nightingale V. New Media Worlds...

"The last few decades have belonged to a certain kind of person with a certain kind of mind—computer programmers who could crank code, lawyers who could craft contracts, MBAs who could crunch numbers. But the keys to the kingdom are changing hands. The future belongs to a very different kind of person with a very different kind of mind—creators and empathizers, pattern recognizers, and meaning makers. These people—artists, inventors, designers, storytellers, caregivers, consolers, big picture thinkers—will now reap society’s richest rewards and share its greatest joys." Read more: http://www.oprah.com/spirit/Excerpt-from-A-Whole-New-Mind-by-Daniel-Pink#ixzz1uK49b7Su

The future of creative industries can encounter; advertising, architecture, arts and antiques, crafts, designs, film, vido, photography, software, computer games, music, publishing, television and radio. A large area of creative industries.

So, what's the relationship between Information, Knowledge and Creativity.

The Digital Age - Has enabled audiences to play a bigger role in content creation.

New Technology is allowing consumers to have a greater say, communicating online directly to creative producers.

The demand for creative products is growing across the globe. The public is demanding more from CI which provides businesses with engaging content.

The History of Creative Industries - Have their grounds in 'job creation through the generation and exploitation of intellectual property.'

The rise of human creativity is a key factor in our economy.

Identification of Creativity is a key driver of growth and innovation in a knowledge-based economy.

The NBN rollout is very much apart of the local and global market in terms of the creative industry. Means content can be delivered quicker to the wider globe rather than being slowed by a standard broadband connection.

Screen Australia is investigating in the development of digital and emerging content through its All Media Fund.

How does this affect Journalism??? Australia is moving to a convergent network environment. Radio, TV and Newspapers work together.

Media Storm is an award winning creative industries organisation that prides itself on delivering the highest quality digital stories which have a cinematic experience.

Watch a story by Jessica Dimmock entitles the Ninth Floor here - http://mediastorm.com/publication/the-ninth-floor (Graphic Content)

Multi-Media Journalism is about establishing a strong post-production environment. Efficient editing techniques, archiving and compression and teamwork.

Activism - Achieving social/cultural/political ends to mobilise support on a global level. Point of view inherently local.

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