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| Do you trust a blogger as much as a journalist? |
Sender > Message > Receiver.
Media > News > Audience.
Audience > News > Media / Audience.
Freedom of the press belongs to those who own one. Blogging means anyone can own one.
Mainstream Meda - Big media have treated the news as a lecture. News told you what the news was. You bought it, or you didn't. (Dan Gillmor former San Jose Mercury News Reporter turned blogger)
Tomorrow's News - Reporting and production will be more of a conversation. The lines will blur between producers and consumers, changing the role of both.
The future - impact on news from blogs/new media
Walter Cronkite used to end his news bulletins with, "That's the way it is."
Whereas the digital journalist may say, "That's some of what we did our best to find out today."
MSM (Mainstream Media) shrinking - depends on identifiable rules - Consumers trust and rely on journalists less, and expect more of them, because they have alternative sources of information.
Agenda setting has been replaced by links to further information - citizen user generated sites setting up linking to news. i.e. in Townsville we have one major newspaper and supposedly the Bulletin did not run one negative story on the proposal to have a V8 Supercars circuit come to Townsville.
Participation / Citizen news Web 2.0 sites - Video and social networking sites (YouTube - 2005 44m monthly audience in US) Used by politicians and others for exposure / alternative to mainstream media. Blogging - As of 16 Feb 2011 accounted for 1.6 million public blogs in existence. Wikipedia - 2007 has been developing into a news source - most obvious is the coverage of Virginia Tech shootings - 750,000 visits in two days after event.
MEAA - Have conducted an excellent appraisal of where journalism is now - Click here to read more - Future of Journalism.
Blogs as a source of news : Blogs (30%), Web sites (81%), TV (78%), Radio (73%), Newspapers (69%), Magazines (38%).
55% believe blogging will be an important aspect of future journalism.
R Murdoch despite recent media attention he pointed out that future readers wouldn't access the news through traditional mediums back in 2005.
"They want control over their media, instead of being controlled by it..."
"They want news that speaks to them personally that affects their lives."
Read more of Murdoch's speech here.
"Plainly, the Internet allows us to be more granular in our advertising, targeting potential consumers based on where they've surfed and what products they've bought. The ability to more precisely target customers using technology- powered forms of advertising - contextual-based targeting and behavioral targeting -- represent a great opportunity for us to maintain and even grow market share and are clearly the future of advertising.
Bloggers and profitability - Few independent bloggers make no profit.
New media encourages dialogue with the wider public by enabling comments etc. Allowing the voice of judgement for the journalist is more honestly acknowledged. (Flew p. 154)
The difference with blogs - Ethics of transparency, Ethics of conversation (not one-sided), Ethics of the link (to provide more information).
Abraham Zapruder was an American manufacture of women's clothing. He was filming a home-movie when Kennedy's head was shot by a bullet. He then sold this footage to Life magazine for $50,000. The following day the filme was purchased for $150,000 (equivalent to $1million today).
ISP Blocks on blogs; India, Iran, China, Malaysia - Issues of inequalities of access so Internet should not be considered a virtual public sphere because of this (Flew 165)
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The difference with blogs - Ethics of transparency, Ethics of conversation (not one-sided), Ethics of the link (to provide more information).
Abraham Zapruder was an American manufacture of women's clothing. He was filming a home-movie when Kennedy's head was shot by a bullet. He then sold this footage to Life magazine for $50,000. The following day the filme was purchased for $150,000 (equivalent to $1million today).
ISP Blocks on blogs; India, Iran, China, Malaysia - Issues of inequalities of access so Internet should not be considered a virtual public sphere because of this (Flew 165)
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