Design is purposeful... Design explains the how of things: how to order a gift, how to navigate a website, how to serve the clients interests. It communicates ideas functions and ideas to specific ideas.
Design is informational... Provides information to the user.
Design uses a visual language - negative / positive, falling / rising, front / back, coming / going, thick / thin, opaque / transparent.
Leading the viewers eye - A composition may be broken down by reads. What is the viewer going to read first second third and so on.
Collaboration - People from different diciplines, clients or stakeholders, other designers.
Form vs Function - You will encounter a range of designers some prioritize aesthetics, beauty while other prioritize it's function. The key is a good balance.
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