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Obama Rama

How has advertising affected the media?

Narratives are created - The different events of the day are put into a narrative format.

News readers speak with an authoritative, attractive, well spoken creating a distance between events and the sense of feelings.

Buying Bad News - "It's  now a very good day to get out anything we want to bury."

Those who want a say in News - Governments, Social movements, Corporations.

New-Media offers many new advertising opportunities - Geo Advertising, Pup-Up Under. Publicity is designed to turn advertising into news, or editorial content.

Rise of Infotainment - Content or programming that also includes entertainment content is an effort to enhance popularity with audiences and consumers.

Journalism has evolved into a form of entertainment... How much of our news is actually news?

The Obama Crush Video... 

You become a star by manipulating the forms of media that are there to your own ends.

The meaning of Celebrity - Something that we can't quite reach.

Celebrity means celestial ... An Angelic being. Celebrities provide a bridge of meaning between the powerless and powerful.

Celebrity is constructed rather than immanent.

Reality TV forces regular people to conform to the life of a celebrity.

Production of Reality TV is much lower than fictional dramas and increases the amount of infotainment in news.

Self-Improvement plays on our thought of wanting to see what happens.

Documentaries... Can they capture the truth.

Tools are used to select and frame events, editing, point of view and a commentary.

Bowling for Columbine - A documentary by Michael Moore

Moore won an Oscar for the best documentary.

Heston was giving a speech a year after the Columbine as a feature of gratitude for being given a handmade musket - Read more about how the Documentary was exposed - Click here. 

The cameraman/director is still choosing what to focus on.

Analyzing a Documentary - What was the role of the narrator, The position, Read more from the powerpoint for tips.