Disruptive Technology
Distruptive technology is a way of doing something that dones not initially meet the needs of existing customers.
Digital Darwinism implies that organizations which cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction.
Sustaining Technology produces an imporved product that customers are eager to buy.
Sustaining technologies tend to provide use with a better, faster and cheaper product in an established market.
The Internet - Business Disruption
One of the biggest forces changing business is the internet. Organisations need to be able to transform as markets and technologies change.
Focusing on the unexpected allows an organization to capitalize on the opportunity for new business.
There is predicted to be more than 3 billion Internet users by 2010. The current internet usage in 2008 was a world total of 1, 463, 632, 361. Which is the equivalent of 21.90% a growth of 305.5% between 2000 - 2008.
Evolution of the Web
Fundamentals about the internet - Remember the internet was developed first by the US department of deference to communicate back and fourth from each base with information to their scientists.
Gradually the internet moved from a military and scientific pipeline into a communication tool for everyone. (Internet / Protocol)
WWW a global hypertext system that uses the Internet as it's transport system. Important acronyms and terms include HTTP, URL, HTML and Client/Server.
The internet's impact on information as allowed easy compilation of information on subjects, increased richness, increased reach and improved content.
The internet has made it easy and possible to perform business in ways not previously possible.
It has also brought about the Ethical issue of (Digital-Divide) which is when those with access to technology have great advantages over those without access to technology.
Web 2.0 is a set of economic, social and technology trends that collectively allow people to interact with the web rather than only being able to read a static page. (Blogging, Wikis, Syndication, Napster, Bittorent, Flickr)
API - Application Programming Interface is a set of routines, protocols and tools for building software applications.
Mashup Editor - WSYIWYGs (What you See is What You Get) for mashups.
A website where people with common interests engage; MySpace, Facebook, Linkedin.
E-Business Basics
e-Commerce - The process of buying and selling goods and services over the internet.
e-Business - The process of conducting business online. Not only buying and selling but also serving customers via the web in collaboration with business partners.
Business Models
B2B - Where business communicate to another business that needs their business services.
B2C - WHere an e-Shop a version of a retail store e-Mall conducts business aimed at the consumer.
C2B - Tripadvisor is an e-mall that uses the C2B business modell. The demand for C2B e-business will increase over the next few years.
C2C - e-Auction, Forward Auction, Reverse Auction.
Organisational Strategies for e-Business include; Marketing / Sales, Financial Services, Procurement, Customer Service and Intermediearies.
Generating Revenue - Banner Ads, Blogs, RSS, Podcasting, SEO and Spamdexing.
Measuring your success can be done through Cookies, Click throughs, Banner Ads, bounce rate. Website metrics can be provided through Web Analyics (tracking) the exact pattern of a consumer's navigation through your website.
Mobile Commerce is the ability to purchase goods and services through a wireless internet - enabled device.
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