Thursday, March 6, 2014

Public Service Broadcasting

Ethos of PSB (Public Service Broadcasting)

  • Broadcast should not be used just to entertain.
  • Broadcasting should bring to the home th best of human knowledge, endeavour and achievement.
  • A moral tone.
  • No gularity or spiteful comments.
  • Be an educator.

Five Principles according to Debrett, 2009.

* Universal Service
* Independence from government or vested interest groups to offer impartial news.
* Service the interest of minorities.
* To reflect national culsture and identity.
* Provision of quality programming.

PSB in the multi-meida platform era. 

Digital media technologies have brought with them ways of delivering the public service remit: multichannels for delivering diversity and innovation.

PSB needs to provide a free service accessible to all. The flexibility of on-demand television and news is reinvented form of university. (Digital Divide idea)

 

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