- Broadcast should not be used just to entertain.
- Broadcasting should bring to the home th best of human knowledge, endeavour and achievement.
- A moral tone.
- No gularity or spiteful comments.
- Be an educator.
Five Principles according to Debrett, 2009.
* Universal Service
* Independence from government or vested interest groups to offer impartial news.
* Service the interest of minorities.
* To reflect national culsture and identity.
* Provision of quality programming.
PSB in the multi-meida platform era.
Digital media technologies have brought with them ways of delivering the public service remit: multichannels for delivering diversity and innovation.
PSB needs to provide a free service accessible to all. The flexibility of on-demand television and news is reinvented form of university. (Digital Divide idea)
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