Selling on the Web

Revenue models can be used for both types of sales b2b and b2c.


– Business-to-consumer (B2C)

– Business-to-business (B2B) 

Revenue models can generate income through advertising, web catalogs and through digital content. 

Web Catologs expands existing the traditional model. 

- Adapted from mail-order (catalog) model: Seller establishs brand image, Printed information to prospective buyers order are then placed by mail or phone…  

- Expands traditional model: A web catalog replaces or compliments print catalogs. Orders can be placed in multiple ways (i.e. mail, phone or web). This web revenue model creates additional sales outlets for existing businesses. 

- Discount Retailers: Offer large discounts off retails prices... I.e. OO.com and overstock.com. Traditional retailers have now adopted online sales like Kmart and BigW. 

- Uses multiple marketing channels: Lower costs on advertising and more revenue as a result. Cheaper advertising. 

- Adds a personal touch: Ability for the end-user to customize how the catalog is displayed, view by category, size etc. 

An example of an early adopter of online shopping is; Lands’ End online Web shopping assistance - Lands’ End Live (1999) - Online text chat and call-back feature - Ability to push Web pages to customer’s browser.

Fee-for-Content Revenue Model

Electronic Books - Google Books, Amazon Books and Kindle, iTunes Bookstore. 

Music Applications - Ubuntu One, iTunes. 

Complications with Music online includes: No single store, Individual stores promote their own music file formats, Some artists/recording companies partner with specific store or boycott online sales altogether, DRM (Digital Rights Management) - Limits the systems authorized to play a file based upon user accounts etc. 

Fee-For-Transactions Revenue Models - Amazon (Offers books, newspapers, magazines, and other 

digital format items - Delivered directly to its line of Kindle readers), Audible (Allows monthly download of a certain number of books - Pricing is per book) 

Advertising Supported Revenue Models - Advertisers’ fees in place of users’ subscriptions, Advertising-supported revenue models, Site Portals...Web Directories, Advertising-supported online classified sites, web employment advertising, Used vehicle sites. 

Fee for Transaction Revenue Model - Service fee charged based on transaction number or size, web site offers visitor transaction information... Stoke broker sites (fee per stock etc) 

Changing Strategies: Revenue Models in Transition: Companies must change revenue model to meet needs of the evolving web user. Changes in revenue models includes; Slate magazine which has upscaled news and current events. Success expectations were high - Experienced writers and editors, acclaim for incisive reporting and excellent writing.  (The Herald Sun)

Week Two Worksheet

Multimedia for Convergent Stories

A story that is written in a way it can go to tv, radio and print.

Multimedia - Umbrella term for material found on internet news and information sites. Anyone aspiring to be a journalist today must adopt all mediums. Multimedia includes written, photography, audio and film material.

Townsville Bulletin's V8 section is an example of a multimedia reach approach to news.

Multimedia is something people look at - Because its potential to become a viral hit. Generally because it has been slickly produced and contains good content. 

Unless it is spectacular raw footage it is still critical to adhere to a procedure of some sort. 

The Rules - Accuracy, Copyright & Balance. 

Accuracy - Crucial to the credibility of every story is getting your facts straight. 

Copyright - Make sure your multimedia production does not infringe someone else's intellectual property rights. 

Balance - There is always a different way of seeing every story and balance is a fundamental duty of the journalist. 

The Hook - Headline, Angle, Follow-Through. 

The Headline needs to capture the user, Don't blur the story, Keep the story balanced.

Electronic Commerce 9th Edition

View the Electronic 9th Edition for CP2017 at Google Books.