Multimedia for Convergent Stories

A story that is written in a way it can go to tv, radio and print.

Multimedia - Umbrella term for material found on internet news and information sites. Anyone aspiring to be a journalist today must adopt all mediums. Multimedia includes written, photography, audio and film material.

Townsville Bulletin's V8 section is an example of a multimedia reach approach to news.

Multimedia is something people look at - Because its potential to become a viral hit. Generally because it has been slickly produced and contains good content. 

Unless it is spectacular raw footage it is still critical to adhere to a procedure of some sort. 

The Rules - Accuracy, Copyright & Balance. 

Accuracy - Crucial to the credibility of every story is getting your facts straight. 

Copyright - Make sure your multimedia production does not infringe someone else's intellectual property rights. 

Balance - There is always a different way of seeing every story and balance is a fundamental duty of the journalist. 

The Hook - Headline, Angle, Follow-Through. 

The Headline needs to capture the user, Don't blur the story, Keep the story balanced.

Electronic Commerce 9th Edition

View the Electronic 9th Edition for CP2017 at Google Books.

Lecture One - SWOT Analysis

Evaluating Business Unit Opportunities is done using a SWOT analysis - It evaluates the Strengths, Weaknesses, Opportunities and Threats of the existing business.

Strengths in Business - What does the company do well? Is the company strong in the market?
Weaknesses - What does the company do poorly? What problems could be avoided?
Opportunities - What opportunities exist in your business industry?
Threats - What are your competitors doing better than you?

Trust Issues on the Web - Important to establish trusting relationships with customers.
Difficult for online businesses is banking examples: browsing sites pages - Difficult to determine bank size or how well established the business is.

Businesses must overcome distrust in Web "strangers"


How can online businesses establish a trust relationship?

Businesses must adapt to local cultures, "Think globally, act locally." Provide local language version of Web site. Customers more likely to buy from sites translated into own language. 50 per cent of Internet is in English.

Businesses may need to adapt translation services and software. Human translation: key marketing messages, Software routine transaction processing functions.

Highly recommended pages to translate - Marketing, product information and brand establishment pages.


For large websites load balancing can be employed which means the Domain points to a different server address. I.e, a international domain being accessed by an Australian IP can be routed to an Australian server, or the closest server.

Virtual Circuit - A virtual circuit is established first before sending the packets. Specifying the QoS.

Circuit / Packet Switched - Packet losses can occur.