Tuesday, September 6, 2011

Online News: Journalism's Strands Converge

Convergence - Definitions
  • One conglomerate operating different media in one area. 
  • Cross-promotion of the same product across different media.
  • Reporting a story in different ways to suit different media.
Convergence and the Tampa model allow journalists to work together across different media platforms in one building.  This allows for shared content, new advertisers, possibilities for increased revenue and improved quality of reporting.

Flaws in this model of convergence:

Few journalists are capable of working across three or four different media platforms.Inappropriate content is produced for each medium.

The influence of the web:

Such a powerful tool at the disposal of news organisations world-wide. Each medium is able to use the web to increase it's audience.

It offers an interactive environment where people can comment on stories or correct facts by emailing the journalist.

Part of the uptake in online media is driven by faster internet.

Working in a traditional medium, plus the web is the logical scenario. Multi-skilling is important for job satisfaction.

New Technology on Mass Media


New technology provides new challenges. The concept of news-on-demand. The online audience can "cherry-pick" its news. Ordinary people can submit their footage of news events using their digital cameras and mobile phones.
Matt Drudge was a well-known citizen-journalist. Tradition media no longer having a monopoly of news. 400, 000 hits a day on the news story.
Repurposed web content, news portals, immediacy - no time restraints. Content supplied to PDAs and mobile phones.

Writing news for the Web

Standard news reporting rules apply. Short paragraphs, no set work length, use of language - international audience, careful word use. Awareness of cultural and ethnic differences.

Advertising and Converging online makes more money. News consumers will mould the future.

Monday, September 5, 2011

What Place Does Ethics have in the Tech Industry

When making decisions in large organizations, it is often difficult to determine the ethics of a situation when faced with the opportunity of gaining a large market share. Microsoft was faced with this situation in 2010 when Google announced it would no longer censor search results in China.

Bing, the search engine by Microsoft, then agreed to censor search results after Google pulled out of China. The senior vice president of corporate development and chief legal officer, David Drummond, expressed the views of Google as being, "We want as many people in the world as possible to have access to our services."
(Gralla, 2011, p.18) This was in response to the Chinese government's censorship requirements that were causing services such as Gmail and Sarch to be inaccessible to the Chinese people.

Google's decision to pull out of China on the grounds of not agreeing to censorship proves that they are not willing to submit to laws which they believe are unethical in the area of Information Technology.

In comparison, Microsoft responded by saying, "Microsoft respects and follows the laws and regulations in every country where we run business." (Gralla, 2011, p.18) This view is an indication therefore, of this company's unwillingness to uphold basic human rights and political freedoms in order to make a profit.
(Gralla, 2011, p.18) This is perhaps at best, unethical, and at worst, criminal.

The varying ethical standpoints of Microsoft and Google have demonstrated to the public in a very clear way where each company stands. 

It appears that Google sided with the people of China, and Microsoft with an authoritarian Chinese government. (Gralla, 2011, p.18) In the West, where basic human rights are accepted and, for the most part, upheld, the actions of Microsoft in regards to this China deal sits uncomfortably with many in the information technology industry. Clearly ethics do, and should continue to, guide our decisions and actions in information technology.


What Place Does Ethics Have in the Tech Industry?
Preston Gralla, Computerworld; August 8, 2011; 45, 14; ABI/INFORM Global, pg18. 

Old Version
When making decisions in large organizations, it is often difficult to determine the ethics of a situation when faced with the opportunity of gaining a large market share. Microsoft was faced with this situation in 2010 when Google announced it would no longer censor search results in China.

Bing, the search engine by Microsoft, then agreed to censor search results after Google pulled out of China. The senior vice president of corporate development and chief legal officer, David Drummond, expressed the views of Google as being, "We want as many people in the world as possible to have access to our services." This was in response to the Chinese government's censorship requirements that were causing services such as Gmail and Sarch to be inaccessible to the Chinese people.

Google's decision to pull out of China on the grounds of not agreeing to censorship proves that they are not willing to submit to laws which they believe are unethical in the area of Information Technology. 

In comparison, Microsoft responded by saying, "Microsoft respects and follows the laws and regulations in every country where we run business." This view is an indication therefore, of this company's unwillingness to uphold basic human rights and political freedoms in order to make a profit. This is perhaps at best, unethical, and at worst, criminal.

The varying ethical standpoints of Microsoft and Google have demonstrated to the public in a very clear way where each company stands. 

It appears that Google sided with the people of China, and Microsoft with an authoritarian Chinese government. In the West, where basic human rights are accepted and, for the most part, upheld, the actions of Microsoft in regards to this China deal sits uncomfortably with many in the information technology industry. Clearly ethics do, and should continue to, guide our decisions and actions in information technology.

Sunday, September 4, 2011

This is what I feel like the Night Before my Test

The night before my test for a subject that I have been desperately cramming to study for CP1005 at JCU. I have read through all the lecture power points once and it's now the night before my test. I will be reading through all my notes on Blogspot once more tomorrow morning early in the morning of course to hopefully prepare me for the test that I'm pulling my hair out right now for!!!

I don't want to feel like this ever again. I just want tomorrow to be over already!

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