Thursday, August 1, 2013

Lecture 1

Why study Digital Media Communication.

Ever heard of socialnomics.

We are apart of the communication revolution.

The way business communicates with us has changed.

There are several models that represent ways of communicating.

The linear model, Shannon Weaver Model of Communication, Interactive model of communication and transactional model.

Is traditional advertising and marketing communication still meaningful with people today?

THE GOAL OF MARKETING is to connect an entity with others.

Communication dictionary definition is - A letter of message containing such information or news.

Communication Design is about informing, educating and delighting people.

Design is problem finding, not just problem solving - Bryan Lawson.

Technology is a catalyst for change.

Any tool that enhances communication affects how we learn.

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