(only
if it's got a really good cutline, too!)
Photo captions and cutlines are the most read
body type in a publication. Of all the news content, only the titles of stories
or headlines have higher readership than captions.It follows that
standards of accuracy, clarity, completeness and good writing are as high for
captions and cutlines than for other type. As with headlines, captions and
cutlines must be crisp. As with stories, they must be readable and
informative.
Be concise; be precise; don't be trite. Be careful with elements- Caption needs to flow. Don't do fiction.
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