Thursday, March 1, 2012

Communication in Graphic Design

"To design is much more than simply to assemble, to order, or even to edit:     It is to add value and meaning. To illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and even perhaps to amuse. "
Graphic Design... business cards, signage walkthrough, orientation...
What is the difference between graphic design work and art.

Graphics - Sending a message out to a target group, commercial, client.
Art - painting, personal vision, no commercial background.

Definition of a Graphic Design

A graphic designer combines visual elements, symbols and images to a visual-verbal message which has to be understood by the target group.

Communication Process - Read more here.

Making things nice vs developing concepts.

  • Both kind of designers are need. 
  • Best to be good at both applying aesthetics ad having brilliant ideas.  
Abstract Concepts is where most graphic designers find success! 

What get's your attention... Need to be good information managers, able to display the required information but also able to work with abstract ideas. 

The creative process is not just iterative; it's also recursive.

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