Friday, August 9, 2013

What is a News Feature

What are features?

Features could be described as non-fiction short stories, quotation filled, descriptive, informative and entertaining stories (reading week 1)

A new features; Tells the COMPLETE story! It explores an issue going BEYOND a single event, Provides solid research and planning.

News Features allow for expansion of a news story. It's a good way to profile a person...

Key elements include; Humanize, humanize, humanize which adds colour to a news event, educate the audience, illuminate about a complex series of events and is able to entertain your readers.

Longer in length than straight news stories.

The Process of writing a feature:

  • Come up with a story or idea and get a clear idea of your angle and of the topic.
  • Research your idea/topic.
  • Create on clear concise statement that sums up the story you want to tell. 
  • Outline the logical steps.
  • Use Visual support!
The Outline of your feature should include a brainstorm of your ideas... 

Your angle should be as unique as possible and allow you to remember your focus is what your pitch's first sentence is.

If this process is followed the reader should be able to stay focused throughout...


Before the body of your feature, write the lead and the conclusion then the body.

The structure of a Feature: the lead

A lead: a block of one or two paragraphs, used to arouse the readers, sets the mood and the scene and invites the readers into the feature.

THE NUT GRAPH - In straight news writing the nut is the first thing that will be provided in your story, in a feature the nut graph will come later on. It answers the question, 'so what?' It explains the reason why the story is being written.

THE BODY - It's main aim is to educate the reader. The body provides vital informaiton for the audience, informs about the event/topic discussed and, well done, it emotionally ties an audience to the subject.

Strong story telling skills required.

Use Background information as well.

RISKS: don't loose the reader's attention... 

Dialogue, can be used to keep the story moving (However, dialogue must be very accurate in news features)

THE CONCLUSION - The ending of a feature wraps up the story and COMES BACK to the lead. If you don't tie the ending to the beginning there is a risk your story will just fade away, it could read like a story that lacks purpose. 

Writing features doesn't involve the use of the INVERTED PYRAMID.

It's very common to note use the pyramid in features. The style is more narrative. News can be written escaping the inverted structure and still appear as a front page. Once you escape the pyramid the rules apply in other ways.

THE THREE ACT Structure in Plain English - Youtube it!

News features must include; rich descriptions, characters, interviews and can also include; anecdotes that are observed (not only spoken. E.g. impressions, feelings, facial expressions, mannerism, etc.)

Polishing the feature - Re-read your story before submitting it at least 3 times, check your tenses flow throughout the story, the fairness of the statements and facts. Only one idea per paragraph. First person should be reduced as much as possible.

Style is about many thing, it's your personality, it's your voice, what voice will you use in your feature... Style is about the use of techniques, the ability to blend factual details with rich descriptions.

Thursday, August 8, 2013

The Australian Settlement

Values shaping the Settlement, Pillars & Policies, Demolition of the Settlement, A bit of History, 'Criticisms of the Australian Settlement'.

Paul Kelley's book, The End of Certainty (1992) looks through the 1980s which he says is an attempt to restructure the Australian political tradition. Moving into the 20th century consensus major policy directions  & themes - i.e. 'settle policy'. Certainty of established policies replaced by uncertainties of economic re-structure. Moved from an area of certainty to uncertainty.

Kelly's main points on the Settlement of Australia...

Australia was founded on; faith in government authority, belief in egalitarianism, judicial determination of wages, protection of industry and jobs, dependence upon a great power for security and finance & hostility to geographical location.

"This framework... is undergoing an irresistible demolition." ~ Paul Kelley 

There are values that exist alongside settlement that people should be aware of; that is a belief in the role of government, belief in fairness and equality, xenophobia.

Pillars of the Australian Settlement in terms of Public Policy:


  • White Australia (restrictive immigration policy (very first law by Commonwealth Parliament - Immigration Restriction Act 1901), Immigration policy to ensure harmony and unity. 
"The unity of Australia is nothing, if that does not imply a united race. A united race not only means that its members can intermix, intermarry and associate without degradation on either side, but implies one inspired by the same ideas..." (Deakin, Commonwealth Parliamentary Debates, 12 September 1901, p.4807)Alfred Deakin
  • Industry Protection - Tariffs on imported goods, Import substitution - not export-oriented policy. Tariffs protected Australian jobs and 'fair' wages, 1950s - 1970s - Australia and New Zealand had the highest manufacturing tariffs in the developed world. 
  • Wage Arbitration - Judicial setting of wages and working conditions, system based on needs of the worker, wages adjusted to cost of living.   
  • State Paternalism - Belief in government action (tradition of government owned enterprise), early social security measures (1950s - 1970s lagged behind Europe). 
  • Imperial Benevolence - Geographical location required close security and trade ties with Britain (Basis of defence policy + trade and foreign investment policy), Empire changed in World War II from Britain to the United States (but subservience remained). 
Demolition of the Settlement - Fundamental political divide not Labor vs Liberal as they were both heading in same policy direction. The new divide is those who know the Australian Settlement is unsustainable vs those who fight to retain it. 

More history... 

Protection of Industry & Jobs - Arbitration, immigration controls, expansive system of tariff protection. Australian was a laboratory of social reform and democracy. 
Throughout the 1980s the market was turned into Liberalism, forced by international economic forces. 

Australia's traditional pattern of public policy shifted in the 1980s. Economic change included: End of industry protection, major tariff cuts, impact Tabo on social policy. 

Criticisms of the Aust. Settlement; Argument anticipated by others. 

Policies were not fixed - Chronologically misleading, White Australia was buried in the 1970s. Foreign policy subservience persists. 

Australian Policy = Search for balance between egalitarianism/equity and freedom/efficiency. 

1901 - 1983 - nation building. 
1983 - 2007 - efficiency, repairing the economy. 
2007 - 12 - Swing back to equity? 

Cf. Polanyi's 'double movement' theory: policy oscillates from free-market principles & economic re-structuring and mobilisation as a reaction to the excesses of market-driven policy. 

Open to criticism - But useful conceptual tool, explains the context in which Aust politics has evolved. Describes the dominant values of Aust public policy, and how they have changed. 

Wednesday, August 7, 2013

Onsight Studio Logo Design

For the second practical for NM1402 Design for Media Communication we were given the task of replicating a logo for the fictional business, Onsight Studio.

The design is featured below.

Onsight Studio - Logo from Practical

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