Lecture One - SWOT Analysis

Evaluating Business Unit Opportunities is done using a SWOT analysis - It evaluates the Strengths, Weaknesses, Opportunities and Threats of the existing business.

Strengths in Business - What does the company do well? Is the company strong in the market?
Weaknesses - What does the company do poorly? What problems could be avoided?
Opportunities - What opportunities exist in your business industry?
Threats - What are your competitors doing better than you?

Trust Issues on the Web - Important to establish trusting relationships with customers.
Difficult for online businesses is banking examples: browsing sites pages - Difficult to determine bank size or how well established the business is.

Businesses must overcome distrust in Web "strangers"


How can online businesses establish a trust relationship?

Businesses must adapt to local cultures, "Think globally, act locally." Provide local language version of Web site. Customers more likely to buy from sites translated into own language. 50 per cent of Internet is in English.

Businesses may need to adapt translation services and software. Human translation: key marketing messages, Software routine transaction processing functions.

Highly recommended pages to translate - Marketing, product information and brand establishment pages.


For large websites load balancing can be employed which means the Domain points to a different server address. I.e, a international domain being accessed by an Australian IP can be routed to an Australian server, or the closest server.

Virtual Circuit - A virtual circuit is established first before sending the packets. Specifying the QoS.

Circuit / Packet Switched - Packet losses can occur.

Parts of Speech

Today in my Media Editing class I was alerted to my lack of grammatical skills.

Before I become the editor for weeks 5 and 6 for Writing Convergent Stories 2 I shall revisit grammar rules.

The englishclub.com seems to be a good starting point - The EnglishClub Grammar.

Grammar Adult Classes

The editor's role: Print, Broadcast and Online

The readings talk about the current delimeha that newspapers are facing with reducing numbers and believeing less people means more productivity.

--- Lecture Notes ---

The Editor's Role: The editor decides what stories reporters should pursue. Their role entails assigning stories and offering advice to reporters to assess and polish the stories they bring. All reporters acquire editing skills to prepare and submit clean copy/broadcast-ready material.


Clean Copy - Refers to copy that is coherent, easy to understand, devoid of grammaratical and style errors. It also needs to be written with the reader or audience in mind.

Copy editing strengthens "a reporter's grasp of hir or her work as a writer." ~ Leiter et al. 2000:497


The editor's role: Exercising news judgement, improving stories while tetaining tone and identity of the writer, correcting errors of grammar and style, correcting facts of error and emphasis using standard news values, checking for libel and ethical breaches, preserving and enhancing the reputation of the publication/organisation, Writing strong headlines/leading with strong visuals.